# identity.md

## Organization Overview
- **Company Name:** Below 60
- **Mission:** To provide clean, natural home fragrance products, including candles and plug-in diffusers, for every room and every mood.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Hilary Duff, Chief Brand Director (See: [Our Story](https://below60.com/pages/our-story))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to offering clean and natural home fragrance solutions, emphasizing quality and environmental consciousness.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the direct sale of clean, natural candles and plug-in diffusers.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Hilary Duff is a key figure as Chief Brand Director.